NielsenIQ: Non-Alc Beverage Sales Accelerated Over Super Bowl Period

Non-alcoholic beverage sales saw modest acceleration over the two-week period ending February 26, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research. Dollar sales were up 14.8% in the two weeks and grew 11.5% for the 52-weeks, however Goldman noted that the period included Super Bowl Sunday, which occurred prior to the period the year before.
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