Ukrainian vodka Nemiroff has extended its partnership with Coca-Cola HBC, which is now the brand’s exclusive distributor in the Czech Republic and Slovakia.
Yuriy Sorochynskiy, CEO of Nemiroff Vodka, said: “We are delighted to add Slovakia as [a] new market and proceed to develop Czech Republic together with such [a] strong and experienced partner.
“We believe together we’ll provide Czech and Slovak consumers with new taste sensations in mixology on Nemiroff.”
Plans for the partnership include building expertise in the regions, developing cocktails and mixology programmes and educating consumers about responsible drinking.
Petra Fialová, trade marketing manager for Coca-Cola HBC Czech Republic and Slovakia, added: “We are very pleased about the conclusion of a cooperation agreement with Nemiroff and we believe that it will please all lovers of this traditional and highly valued vodka, which until now has been very difficult to find on the Czech market.
“The addition of Nemiroff Vodka to our portfolio is an important step in our journey to becoming a complete 24/7 beverage partner for our customers, providing a comprehensive range of quality beverages for every occasion of the day.”
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Author: Melita Kiely