Michelob is the latest company to bring innovation into the the hard seltzer category with the launch of Michelob Ultra Organic Seltzer.
This new offering is USDA-certified organic, the company says, similar to Michelob Ultra Pure Gold.
Michelob Ultra Organic Seltzer has zero carbs, 80 calories, zero sugar and is six times filtered. The brand launches with three initial flavors: Spicy Pineapple, Peach Pear and Cucumber Lime, followed by a second variety pack later in 2021.
“We are incredibly excited with the launch of Michelob Ultra Organic Seltzer: the perfect choice for consumers looking for a premium organic seltzer option,” says Ricardo Marques, VP of Michelob Ultra. “We believe that Michelob Ultra is uniquely placed to win in the seltzer segment, not only because it’s one of the hottest brands in the country but also because it has unmatched equity as a high-quality brand with consumers who like to have an active lifestyle.”
Michelob Ultra Organic Seltzer will be available starting January 2021 in 12-packs of 12-oz. cans, 25-oz. can and 24-pack cans. Pricing varies per market.
The post Michelob Launches Michelob Ultra Organic Seltzer first appeared on Beverage Dynamics.
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Author: Kyle Swartz