Ménage à Trois Sweet Collection is a new lineup of sweet, semi-sparkling California wines.
Launching with Dolce Sweet Red Blend and Moscato Sweet White Blend, the collection is the first new line from the brand since the sparkling collection debuted in 2014.
“As longtime leaders in the red blend space, we pride ourselves on understanding the category’s consumer,” says Mark Dunlea, vice president, marketing for Ménage à Trois wines. “Our research has confirmed what we’ve long believed: consumers are looking for occasions to indulge and treat themselves. The Ménage à Trois Sweet Collection overdelivers on that market need as a uniquely sweet, semi-sparkling California wine. This new tier further emboldens our Ménage à Trois portfolio, which has proudly been recognized for releasing the No. 1 new wine item for six consecutive years.”
Ménage à Trois Dolce is a sweet red blend with dark blackberry and raspberry flavors, the company reports, accented by notes of cherry vanilla. Ménage à Trois Moscato is a sweet white blend with ripe peach and tropical fruit flavors.
The lineup’s launch sees support from “Sweet Utopia” – a campaign meant to reflect a younger and more diverse audience.
Both Ménage à Trois Sweet Collection wines are 9.5% ABV, now available nationwide for a suggested retail price of $15 per 750-ml. bottle.The post Ménage à Trois Sweet Collection first appeared on Beverage Dynamics.
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Author: Kyle Swartz