Marketing: MTN DEW Flamin’ Hot Goes to ‘Hell’; Ripple Encourages Consumers to “Moove Over,”; C4 Energy Partners with Comedian Kevin Hart

In this marketing roundup, MTN DEW Flamin’ Hot makes a fiery return and is named the official drink of Hell (Michigan), C4 Energy teams up with Kevin Hart, Gatorade scores with top athletes Damian Lillard and Ryan Garcia and Ripple encourages consumers to “Moove Over” to its plant-based milk. Plus, GNGR Labs debuts its first TV commercial and Pure Leaf launches its lower-sugar teas with a reimagined tune.
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