Colombian rum brand La Hechicera has launched a new pack containing the equipment needed to create Mojito cocktails at home.
The brand’s 2020 seasonal gift pack includes a 700ml bottle of La Hechicera, a branded wooden muddler, a branded highball glass with a blue ombre design and a Mojito recipe booklet.
Miguel Riascos, La Hechicera managing director and co-founder, said: “This year, our seasonal pack focuses on the glamorous Caribbean cocktail, the Mojito, which remains one of the top 10 selling cocktails in the UK. As consumers continue to experiment with cocktails at home, this kit provides them with exactly what they need to create a perfect Mojito. It also feeds their creativity with the inclusion of a recipe booklet for those who are looking to be even more adventurous.
“This cocktail kit offers our customers a premium gifting option in a spirit category that is showing strong growth, rum.
“With Christmas on the horizon we are looking to provide retailers with the opportunity to boost sales at a critical time of year whilst providing rum and Mojito fans with a unique product that they can gift or enjoy for themselves.”
Priced at RRP £45 (US$58), the pack is available across the UK off-trade, including e-commerce retailers.