Koskenkorva Vodka partners with Niche Imports in US

Finnish vodka brand Koskenkorva has appointed Niche Imports as its sales and marketing agent in the US.

Based in New Jersey, US, Niche Imports is owned by Marussia Beverages. Koskenkorva Vodka is produced by Finnish drinks group Altia.

Etienne de Salins, president of Niche Imports, said: “We are very excited to work with Altia, expanding the distribution of Koskenkorva Vodka throughout the US.

“We know that the category is competitive and we are confident that Koskenkorva, an authentic Nordic Vodka, will be able to make headway with US consumers with [a] green approach.”

Koskenkorva has been distilled in the village of Koskenkorva in Finland since 1953.

“Koskenkorva Vodka is positioned at the forefront of sustainability, craft and provenance. All three touch points are trending in the US market and we believe Niche Import Co is well positioned to expand our presence in this very important market,” said Pontus Forth, export director at Altia.

“We’re very much looking forward to working together. Niche Import Co is a passionate and innovative company with a strong track record in building brands and establishing efficient distribution structures in the market.”

Altia is set to merge with Linie aquavit owner Arcus to form a new wine and spirits company next year, called Anora Group.

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Author: Nicola Carruthers