Amber Beverage Group has partnered with White Claw owner Mark Anthony Group to launch Kah Tequila in Canada.
Kah Tequila will be available in Canada through Canadian drinks distributor Mark Anthony Wine & Spirits, a division of Mark Anthony Group.
“We continue to see accelerated growth in the Tequila category and are excited that Kah is launching in the Canadian market,” said Scott Walton, president, Mark Anthony Wine & Spirits.
“At Mark Anthony we are proven brand builders; dynamic, distinctive and innovative in our approach to launching and building brands. We are pleased to partner with Kah and introduce this great brand to Canadian consumers.”
Kah Tequila is made from 100% Blue Weber agave and comes in three variants: Blanco, Reposado and Añejo. It is made at Fabrica de Tequilas Finos in Jalisco, Mexico.
“This extraordinary brand is highly regarded all around the world and we are thrilled to be launching it in Canada,” said Evija Sparāne, Kah Tequila global brand director.
“We believe that the energy, knowledge and passion for premium beverages that the Mark Anthony Group puts behind their work will be the key to unlocking our growth in this major market.”
Headquartered in Vancouver, Canada, Mark Anthony Group produces a number of drinks brands, including White Claw Hard Seltzer and Bearface Canadian whisky. The firm also acquired Ireland’s Glendalough Distillery in December last year.
In June 2020, Amber Beverage Group appointed California-based Pacific Edge Wine and Spirits as the US importer for Kah Tequila.
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Author: Nicola Carruthers