High Noon Snowbird Pack Reaches Retail Shelves

The latest innovation from High Noon is the brand’s Snowbird Pack, a limited-time offering that includes two new flavors.

Named for the tradition of migrating to warmer climates for winter months, this mix pack contains fan-favorite flavors Peach and Lemon, alongside a duo of new seasonal releases: Plum, and Raspberry.

“During the winter months, we know our fans seek that extra bit of sunshine in their day,” says Brandon Lieb, VP of Spirit of Gallo. “We wanted to create a bright spot for fans with the High Noon Snowbird Pack, tailor-made for those embracing the sun-drenched snowbird life.”

Each can has an ABV of 4.5%.

The packs are available for purchase now. The suggested retail price is $19.99 for an 8-pack of 355-ml cans.

This follows the launch of High Noon Tequila Seltzer.
The post High Noon Snowbird Pack Reaches Retail Shelves appeared first on Beverage Dynamics.
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Author: Kyle Swartz