Boston neighbors Harpoon Brewery and Reebok have announced a new collaboration: Harpoon Rec. League – The Reebok Edition, a co-branded release of the brewery’s low-cal, low-alcohol, hoppy, hazy pale ale.
The collaboration features the same recipe as previous releases, now encased in a Reebok-inspired container, including cans sporting the Reebok logo and 12-pack packaging evoking the Reebok sneaker box design.
Harpoon Rec. League is brewed with ingredients like buckwheat kasha, which contains minerals and B vitamins; chia seeds that are high in fiber, Omega-3 fatty acids and antioxidants; and Mediterranean sea salt that can act as a source of electrolytes. It comes in at 4.0% ABV and 120 calories per 12-oz. serving.
The brands are also uniting to raise funds for BOKS, a program that promotes life-long health and fitness. While supplies last, a portion of sales for each purchase of the Harpoon Rec. League Reebok Edition 12-Pack go directly to BOKS, to encourage movement in local youth communities.
“Rec. League was the first beer we created that both complements an active lifestyle and embodies our ‘love beer, love life’ moto,” says Dan Kenary, CEO and co-founder of Harpoon Brewery. “Partnering with Reebok, a brand dedicated to sports and fitness and the impact they have on peoples’ lives, made sense with them not only being our neighbor, but also their passion for giving back to our shared local community. We’re excited to be working with them and giving back to BOKS.”
“We are thrilled to support BOKS through this unique collaboration,” adds Caroline Machen, VP of global marketing at Reebok Design Group. “We are excited to see the positive impact that this partnership will have on our community as Harpoon shares Reebok’s commitment of enhancing the lives of others.”
Additionally, Harpoon and Reebok invite fans to celebrate the partnership by entering the Reebok x Harpoon Rec. League Floatride Energy 4 Adventure Running Shoe Sweepstakes. Featuring the traditional Rec. League colors, beer and fitness fans can enter for the chance to win one of 10 pairs of the limited-edition Floatride Energy 4 Adventure Running Shoes. The Reebok Floatride Energy 4 Adventure is an outdoor-inspired running shoe launching this August 2022. To enter, visit harpoonbrewery.com/recleaguexreebok.
The Reebok Edition of Harpoon Rec. League rolls out in 4-packs (suggested retail price: $8.99) and 12-packs ($14.99) starting in July. It is available on tap at both the Boston and Windsor, VT tap rooms and wherever Harpoon beers are distributed. For more information, check out the Harpoon beer finder: harpoonbrewery.com/beer-finder/.The post Harpoon Rec. League — The Reebok Edition first appeared on Beverage Dynamics.
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Author: Kyle Swartz