Guatemalan Spirits shows rum diversity

Are you ready to take a journey to Guatemala? Jose Quintana, master distiller at Guatemalan Spirits, talks us through the company’s extensive portfolio.

Guatemalan Spirits’ origins date back to the mid-1900s. Over more than eight decades, the company has come to house a top-quality spirits portfolio.

The firm started primarily as a producer of aged rum, and today the Botran and Zacapa Rum brands have become its signature brands in both Guatemala and international markets. Botran Rum celebrated its 80th anniversary in 2020.

Guatemalan Spirits is proud of its sustainable endeavours and was certified as carbon neutral in June 2021. The producer’s entire production chain generates zero emissions.

In our latest video, master distiller Quantana shines a light on the company’s rich rum history, alongside its Miracielo brand. Spiced rum Miracielo is crafted from an old family recipe, said to have originated in the city of Santiago de Los Cabelleros.

Guatemalan Spirits was part of this year’s Bar Convent Berlin trade show, which took place in the German capital from 10 to 12 October 2022.

For further information about partnering with The Spirits Business to create video content, contact either Richard Cochrane (richard.cochrane@thespiritsbusiness.com) or Ryan Graves (ryan.graves@thespiritsbusiness.com).

Last year, The Spirits Business interviewed Guatemalan Spirits’ corporate marketing director, Alexandra Alfaro, to discover how the company has diversified its portfolio beyond rum.

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Author: Melita Kiely