Grey Goose has announced the launch of Grey Goose Essences, infused with real fruit and cold-distilled botanicals.
Tapping into the “healthier for you” trend, Grey Goose Essences are 30% ABV, and contain no artificial ingredients, sugar or carbs. They are gluten-free. Initial flavors include: the bright and citrusy Strawberry & Lemongrass, the floral White Peach & Rosemary, and the dewy and peppery Watermelon & Basil, the company says.
“We’re beyond thrilled to debut Grey Goose Essences,” says Grey Goose Vice President Global Marketing, Martin de Dreuille. “Spritzes and mindful drinking have been growing trends, and with consumers increasingly trying their hand at mixology, we knew there was an exciting opportunity to create a distinctive liquid that would take the guesswork out of mixing light tasting and delicious cocktails at home.”
These new products blend fruit with cold-distilled botanicals and Grey Goose Vodka, made with soft winter wheat from Picardie and water from a dedicated well in Gensac-La-Pallue.
Grey Goose Essences are available nationwide for a suggested retail price of $29.99 per 750-ml. bottle.The post Grey Goose Essences Launch as Low-ABV Vodkas first appeared on Beverage Dynamics.
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Author: Kyle Swartz