In the first line extension of the best-selling All Day IPA, Founders Brewing has announced All Day Vacay — a wheat variant.
The new label for All Day Vacay IPA takes All Day’s trademark station wagon to the beach, with a waterfront and surfboard.
“All Day IPA was a real game changer for us at Founders,” says Founders President and Co-Founder, Dave Engbers. “We all love spending time outdoors, so we challenged ourselves to find a light, refreshing and delicious wheat extension to the All Day franchise. With all our brands, it’s about balance. Finding the right combination of malted barley and specialty grains balanced with the bitterness and aroma of hops is truly the artistry of creating a great beer.”
True to its heritage, All Day Vacay is a sessionable 4.6% ABV, the company says, with stone fruit and tropical hop aromas combined with citrus and slight bready notes, finishing with moderate sweetness.
“I was really thinking about flavors that capture the essence of summertime, the beach and vacations in general,” says Brewmaster Jeremy Kosmicki. “In the spirit of original All Day, Vacay would have to be perfectly well-balanced and completely refreshing. A light, crisp body for easy drinking, low hop bitterness and a generous amount of wheat malt to keep it soft on the palate and hints of citrus to brighten up the whole experience.”
All Day Vacay comes in 12-oz. cans, 6-packs, 15-packs and is on draft from April through September 2021, across the company’s entire 50-state distribution footprint. Pricing at the Founders taproom will be $9 per 6-pack and $18 per 15-pack. Other prices will vary by market.
The entire 2021 Founders release calendar is here.The post Founders Brewing Introduces All Day Vacay Wheat Beer first appeared on Beverage Dynamics.
Read Full Story at source (may require registration)
Author: Kyle Swartz