Former Constellation COO Joins BioSteel As President

Bruce Jacobson is the new President at Constellation Brands-backed sports drink makerBioSteel. Jacobson brings a long track record in beverage alcohol; prior to BioSteel, he had been chief commercial officer at Milwaukee-based Press Premium Alcohol Seltzer, joining the brand shortly after Constellation Brands made a minority investment in 2020. In the role, Jacobson “led a team in scaling the business to achieve profitable growth while balancing its entrepreneurial spirit and identity,” according to a press release.
Read Full Story at source (may require registration)
Author:

RELATED
April 20, 2024|BY Spirits Editor“It’s Not About Selling Out For a Big Gain”: Six Questions With New Riff Distilling Founder Ken Lewis

After a 50-year run in BevAlc that saw him launch

April 20, 2024|BY Spirits EditorTaste Radio: It’s A Gen Z(ero) World. But, You Don’t Need Millions To Get Their Attention.

As expected, commerce reigned at the annual Coache

April 20, 2024|BY Spirits EditorNielsenIQ: Non-Alc Beverages Decelerate Amid Soft Volumes and Slow Pricing

Non-alcoholic beverage sales in U.S.