Feeling the Weight: Brands Face Headwinds in Recovering Gym Channel

As the pandemic wreaked economic destruction on large portions of the global beverage industry, the fitness channel was among those hit hardest by lockdowns and stay-at-home orders. For sports nutrition and performance beverage brands, a key sales channel was strangled. Now, as the country returns to pre-pandemic mobility, gyms and the brands that rely on them are still looking down a long road to recovery.
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