Everleaf launches in US

British non-alcoholic apéritif brand Everleaf has made its debut in the US.

Founded by conservation biologist and bartender Paul Mathew in 2019, the Everleaf portfolio consists of three expressions, each of which is anchored to different parts of the natural world: Forest, Marine and Mountain.

The three natural areas act as inspiration for the individual flavour profiles, as well as sources for the key botanicals used in their creation.

Everleaf Forest was the first product debuted by the brand, and is a bittersweet blend of sustainably sourced botanical distillates and extracts carefully chosen to capture forest flavours, including saffron, Madagascan vanilla and honeyed orange blossom. The bottle received a Master medal in The DB & SB Spring Blind Tasting 2022.

The ‘crisp and refreshing’ Everleaf Marine draws its inspiration from the ‘sensation of swimming in the ocean’ and uses 16 botanicals including juniper, bergamot, sea buckthorn, dulse, kelp, olive leaf and labdanum.

Everleaf Mountain is a vibrant and aromatic blend of savoury cherry blossom and sweet mountain strawberry. It was awarded a Master medal in this year’s DB & SB Autumn Blind Tasting.

Each expression is designed to be mixed with light tonic water, ice and a freshly sliced garnish to create a Spritz.

Each of the three expressions are now available in the US for an RRP of US$33-US$35 per 500ml bottle.

They can be purchased online via www.everleafdrinks.com, as well as on boisson.co and drinknolow.com.

It is also available in a selection of bars, restaurants, hotels and independent retailers in the UK, Germany, Italy, Belgium, the Netherlands, France, the US, Iceland, Switzerland and the UAE.

In June the brand launched its Summer of Spritz campaign to reinforce the brand’s positioning as ‘the alcohol-free spritz of choice’.

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Author: Georgie Pursey