To mark International Women’s Day (8 March), tonic and mixer brand Double Dutch will donate 30% of sales from its Exploration Pack to a charity raising funds for young women.
For every Exploration Pack purchased via Double Dutch’s website throughout March, 30% of the sale will be donated to the Change A Girl’s Life campaign, which is run by The Prince’s Trust Women Supporting Women community.
The campaign raises funds to help nurture, empower and inspire young women to build their futures through employment, self-employment, education or training.
Double Dutch founders Raissa and Joyce De Haas, who set up the Female Bartender Scholarship programme in 2021 to elevate and educate women in the hospitality industry, chose to support the Change A Girl’s Life campaign after research showed women were most impacted by the pandemic, with 78% having lost jobs.
Raissa de Haas commented: “As a female-founded brand, we feel very strongly about the development of female talent across all industries and unlocking career opportunities and progression, which The Change A Girl’s Life campaign supports.
“We know how difficult some industries are for women, for example, the hospitality industry is particularly tough as women are so underrepresented in senior and management positions.
“With this in mind, we wanted to do something to help women in the industry and encourage them to flourish and we hope that by donating a percentage of sales, we can join forces in making a difference to young women’s and girls’ lives.”
The Double Dutch Exploration Pack features 10 of the brand’s most popular mixers and tonics, including Cucumber & Watermelon tonic and Pomegranate & Basil tonic, as well as Double Dutch’s newest product, Pink Grapefruit Soda.
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Author: Georgie Collins