Destilería Serrallés, the Puerto Rico-based producer of Don Q, has introduced Don Q Gran Reserva XO.
Don Q Gran Reserva XO is a rebranding of Don Q Gran Añejo, a blend of the distillery’s portfolio, presented in the new bottle design with the brand’s updated image.
The brand’s new packaging is meant to highlight Don Q’s values of heritage, quality and tradition. “We updated the Don Q bottle design and packaging to better communicate our brand values and create a look and feel that reflected the quality and craftsmanship of the super-premium aged rum inside each bottle,” says Philippe Brechot, president and CEO of Destilería Serrallés. “This rum blend has been a stellar expression for more than 25 years. We wanted to keep the same great blend of aged rums but present it under the new name of Gran Reserva XO, as it better articulates the exclusive nature of the reserve rums that are blended to produce it.”
Gran Reserva XO is a blend of rums aged between nine and 12 years in American white oak barrels, with the addition of Solera rums aged up to 55 years. This spirit has no added sugars.
Aromas include notes of tropical fruit and spice, the company reports, with hints of baked apple, citrus fruits and roasted nuts. On the palate are molasses, cigar tobacco and dark caramel, along with notes of vanilla, cinnamon and honey. The rum also features tannins as well as subtle oak nuances and hints of spice that the sherry-barrel Solera process imparts.
Gran Reserva XO is 80 proof, and available for a suggested retail price of $49.99 per 750-ml. bottle.
This follows the recent release from Destilería Serrallés of Don Q Rum Reserva 7.
The post Don Q Gran Reserva XO first appeared on Beverage Dynamics.
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Author: Kyle Swartz