Distribution Roundup: Wave Soda Goes Nationwide with Kroger, Lemon Perfect Builds Out DSD

Better-for-you CSD brand New Wave Soda is going national. The brand is currently available in about 2,000 stores nationwide and expects to be in roughly 8,000 doors by the end of the year, founder and CEO Nat Noone said; Cold-pressed lemon water brand Lemon Perfect is doubling down on DSD as it seeks to grow its retail footprint to 15,000 doors nationwide by the end of the year.
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