The newest brand launched by drinks giant Diageo is Astral Tequila.
It’s made from 100% Blue Weber agave
“We’re incredibly proud to introduce Astral Tequila,” says Christina Choi, SVP of Tequila, Diageo North America. “Our traditional and time intensive process creates a delicious, unique tequila, made to be enjoyed with close friends for brighter cocktails and connections.”
“We also recognize that connections go far beyond drinks at the table, which is why we’re giving back to the community through our sustainability initiative where we upcycle our spent agave fibers to make bricks that will be used to create new places for people to gather in local communities in Mexico,” Choi adds. “That’s what Astral Tequila is all about, brightening connections.”
In celebration of the launch, Astral Tequila has introduced The House of Astral, which provides guests with an “incredible experience filled with the vibrancy from the sun and stars, just like Astral Tequila,” the company says. Located just outside of Joshua Tree National Park, known as a popular dark sky locations, The House of Astral is curated in partnership with astrologer Aliza Kelly.
“There is no limit to how we can use astrology to help inform and guide our journeys and I’m thrilled to join Astral Tequila as the In-House ASTRALogist to do just that,” says Kelly. “We’re all extremely unique, but we’re also all connected by the sun and stars, and working with Astral Tequila to curate experiences like The House of Astral and select cocktail recipes best suited for each zodiac sign, are such amazing ways to circulate the goodness that we can give and receive.”
Starting today, U.S. residents of LDA age can enter for the chance to win a getaway to The House of Astral in late September, 2022, around the Fall Equinox, with up to five of their closest friends (21+) by visiting HouseofAstral.com.
Astral Tequila Blanco is currently available nationwide wherever spirits are sold for a suggested retail price of $34.99 per 750-ml. bottle.
This follows the recent news of Diageo acquiring 21 Seeds Tequila.The post Diageo Introduces Astral Tequila first appeared on Beverage Dynamics.
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Author: Kyle Swartz