Diageo Expands RTD Portfolio with Acquisition of Loyal 9 Cocktails

Alcohol conglomerate Diageo is extending its reach into the ready-to-drink cocktails category with the acquisition of Loyal 9 Cocktails, makers of a line of vodka-based canned beverages, from Sons of Liberty Spirits Company. The acquisition will be funded through Diageo’s existing cash resources. Terms of the deal were not disclosed.
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