Clear Creek Distillery, founded in 1985, has unveiled a packaging refresh of its portfolio of fruit brandies and liqueurs.
In 2014, Clear Creek Distillery was acquired by Hood River Distillers. In 2017, Clear Creek moved its operations to a brand-new distillery closer to the fruit sources in Hood River, Oregon.
“With this new design we wanted to honor both our distilling legacy, as well as the beautiful Pacific Northwest fruit that makes our brandies and liqueurs so exceptional,” says Caitlin Bartlemay, Head Distiller, Clear Creek Distillery. “Each label focuses on the story behind the spirits and shares our passion for our craft with the world.”
According to Keri Meuret, Senior Brand Manager, Hood River Distillers, consumers have responded well to the new packaging.
“Everyone wants to offer festive cocktails during holiday gatherings, but few have the time to search for new recipes and then buy additional ingredients that they may never use again,” says Meuret. “All it takes is a splash of Clear Creek Cranberry or Marionberry Liqueur or Pear Brandy to turn your classic Vodka Tonic, Margarita or glass of sparkling wine into a festive holiday sip! Our Apple Brandies are delicious in an Old-Fashioned, and our Blue Plum Brandy added to spiced hot apple cider will be a hit at any holiday party.” Pictures are available here.
The new packaging rolls out in west coast markets in Q4, and will reach the east coast during Q1 2024.
The post Clear Creek Distillery New Packaging appeared first on Beverage Dynamics.
Read Full Story at source (may require registration)
Author: Kyle Swartz