Brooklyn Brewery is expanding their portfolio with the release of the new Brooklyn Pulp Art Hazy Double IPA (8% ABV).
“The Double Pulp Art brings more of what we all loved about our original Pulp Art, bigger bolder flavors, juicier aromas, a rounder palate and bracing bitterness to balance it all out,” says Brewmaster Garrett Oliver. “Its flavors range towards the tropicality of pineapple and stone fruit flavors, especially peach and apricot. The combination of the hops with our special yeast strain produces rich aromatics and depth.”
Brooklyn Pulp Art Hazy Double IPA has a hazy profile with notes of pineapple and passion fruit, the company says. It features Citra, Sultana and Sabro hops.
When discussing the inspiration for Double Pulp Art, Miles Moser, VP of Sales at Brooklyn Brewery explains, “with Pulp Art Hazy IPA being so successful, we asked ourselves, ‘how can we bring something new and different to this category, but still land in the same general category that has resounded with our customers?’ The brewing team answered with an incredible Hazy Double IPA that has a new and different take on a tropical flavor-profile and a higher ABV. It was a no-brainer to bring this to our fans and rollout this brand extension.”
Brooklyn Pulp Art Hazy Double IPA will be sold in a 6-pack of 12-oz. cans, large format 19.2-oz. can, and via draft, available nationally in all places where Brooklyn Brewery beers are sold. The suggested retail price is $9.99 per 6-pack and $2.99 per 19.2-oz. can. The post Brooklyn Brewery Hazy Double IPA first appeared on Beverage Dynamics.
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Author: Jaden Stafford