Brits to spend £7.4bn on Christmas parties

A new survey has estimated that £7.4 billion (US$9.3bn) will be splurged on Christmas parties this year, providing a boost to the UK hospitality sector.

Mixer producer Double Dutch and OnePoll conducted a survey of 2,000 UK adults on their spending habits in the run up to Christmas.

It found that Brits are planning to spend up to £200 (US$252) on festive outings throughout the season, amounting to an estimated £7.4bn splurged on Christmas parties nationwide this year. This represents a threefold increase compared to 2022.

The poll found that nearly half of Londoners (48%) are poised to spend over £100 (US$126) on each Christmas night out.

More than 44% of consumers said they would prioritise visits to pubs, bars and restaurants, even if their disposable incomes were cut.

The on-trade surpassed other spending categories such as clothing (28%), home improvements (27%) and holidays (27%).

Furthermore, 60% of young adults, particularly Generation Z (18-24 year-olds), said they would opt for a ‘self-proclaimed hangover day’ to recover from their festive celebrations.

Raissa and Joyce de Haas, co-founders of Double Dutch, said: “Our survey reveals that Brits are wholeheartedly embracing the festive spirit, offering a ray of hope for on-trade hospitality venues following challenging years.

“Based on these new insights, and to enable our staff to fully enjoy the celebrations, we’ve introduced a ‘party recovery day’ for our team to make the most of the day following our Christmas party.”

The new data was released as part of Double Dutch’s Christmas campaign, ‘Mix, Drink, Dance, Repeat’, which sees the brand focus on ‘enlivening the party season’ with a multi-channel approach.

Double Dutch is stocked in indoor mini golf chain Swingers, which notes that group bookings are up by 6% in December 2023, compared to last year, and up by 12% on 2019 levels.

Research from hard seltzer brand White Claw found that house parties have become more popular in the past year as disposable incomes are squeezed.

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Author: Nicola Carruthers