BioSteel Named Official Sports Hydration Drink of the NHL

After racking up high-profile sponsorships with professional basketball and soccer teams and leagues, beverage maker BioSteel Sports Nutrition is hitting the ice — literally. The company announced today it has entered a multi-year partnership naming BioSteel the Official Sports Hydration Drink and Official Hydration Partner of the National Hockey League (NHL) and the NHL Players’ Association.
Read Full Story at source (may require registration)