BevNET Live Winter 2022: The Gospel of Gross Margin, with Dry Soda CEO Sharelle Klaus

Concerns about capital access are growing in the CPG world and many beverage companies are finding that investments, even when they do happen, are coming in at lower multiples of revenue and for lower amounts. Investors are less ready to have their dollars fuel brands that are burning cash inefficiently. So how can entrepreneurs strengthen their businesses and, coincidentally, strengthen their hands for when it’s time to seek more funding? Sharelle Klaus, who has run Dry Soda for nearly two decades, will discuss one method when she leads the BevNET Live audience on a relentless search for gross margin through cost control and smart spending.
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