Spirits producer Babco has completed its takeover of British rum brand Neptune.
The takeover is part of the company’s ambitious growth and diversification plans, and follows an existing 50% equity stake acquired in January 2021.
Group CEO Lewis Bowen said: “We are delighted to have completed the takeover of Neptune Rum and see a strong and exciting future for Neptune Rum as a truly global brand. We have relished the journey so far with some fantastic partners.
“As we shortly announce multiple national listings, now was the best time to take Neptune to the next level. I am very proud of the team to get here and can’t wait to see what the future holds.”
Neptune creates rums from the Caribbean that combine ‘the finest natural ingredients’ with centuries-old distillation methods and tropical ageing.
The brand takes its name from Neptune, god of the oceans, and is committed to raising awareness of ‘the natural beauty of our oceans’ and funding environmental action projects around the world.
Neptune recently expanded its range to include five new flavoured expressions, called the Iconic Collection.
The series comprises: Caramelised Banana; Mango & Ginger; Charred Pineapple; Toasted Coconut; and Seville Orange. All made with all natural ingredients.
The 34% ABV flavoured rums are said to be ‘perfect for shots, long drinks and easy cocktails’.
Each rum in the Iconic Collection has been blended in the UK, and is presented in a blue 100% plastic-free bottle.
The Caramelised Banana, Charred Pineapple and Mango & Ginger expressions are currently available to purchase from neptunerum.com, with the release of the remaining flavours to follow.
They are each priced at RRP £24.99 (US$27.76).