Luxembourg-based Amber Beverage Group (ABG) has launched Black 1752, a blend of dark Caribbean rum, herbal infusions and spices.
The liquid, which includes orange and vanilla notes, will debut at Bar Convent Berlin (BCB) this month, at stand number 11.1B35.
Maris Kalnins, global portfolio director for mixology at Amber Beverage Group, said: “Packaged in its elegant, embossed bottle with an eye-catching bright orange and black label, this product stands out in terms of both appearance and taste.
“It is a great-quality, enjoyable spiced spirit that will light up any party, as it is easy to serve and enjoy in very simple cocktails, with just a favourite mixer such as cola, or poured neat as a shot or to sip.”
The name of the drink derives from a combination of two attributes of the Riga Black Balsam herbal bitters brand – the colour black, and the year the brand was founded, 1752.
The recipe includes a grain spirit, and is designed to appeal to those who enjoy spiced rums.
Kalnins added: “We don’t view this new product as being strongly seasonal, yet we do envisage different serves at different times of the year with long drinks being the favourite for summer and shots being the focus for winter serves.”
Crafted at Amber Latvijas Balzams, a distillery owned by ABG, the bottling clocks in at 35% ABV.
It will retail for RRP £17 (US$19.32) in the UK, and €17 in the EU.
The brand named Ruslan Romanenko as its new group chief financial officer in June this year.