Lemon Perfect: New CEO Says Scaling Top Priority as Brand Looks to ‘Go Anywhere’

Earlier this month, Lemon Perfect named former Mast-Jägermeister US head Jeff Popkin as its CEO, marking the first chief executive move at the enhanced water startup since it was founded in 2017. A month into the role, Popkin says his priority is to scale a brand he believes has the ability to “go anywhere” from c-stores to golf shops.
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