Labatt Introduces Blue Light Raspberry Lemon

The Canadian beer brand Labatt has introduced its newest fruit-flavored light pilsner: Blue Light Raspberry Lemon.

This is brewed with a blend of natural raspberry and lemon flavors.

Labatt Blue Light Raspberry Lemon joins Labatt Blue Light’s other summer seasonal beers: Blue Light Lime and Blue Light Grapefruit. All three are available for a limited time.

“Labatt Blue Light Raspberry Lemon truly feels like summer in a can: it’s bright, refreshing, and easy to drink on a hot day,” says Jason Folaron, brand manager for Labatt USA. “We had a lot of fun with this product, not only with its great flavor, but with its packaging. You’ll see various scenes of golf, including a golf ball wrapped in lemon rind paired with a raspberry, really driving home the flavor profile of this beer.”

Released in time for Memorial Day, Labatt Blue Light Raspberry Lemon sets its sights on golfers and outdoor enthusiasts alike. Labatt’s marketing has coined the new product the “Unofficial Sponsor of the 19th Hole.”

“Blue Light Raspberry Lemon is the perfect drinking buddy to enjoy with your crew this summer,” says Folaron. “Whether it’s after a day on the course or enjoying a back yard hang, we wanted to craft something that beer fans are excited to reach for after a day in the sun.”

Labatt Blue Light Raspberry Lemon is available in stores across NY, OH, MI, PA, and VT, in 12- and 30-packs of 12-oz. cans while supplies last.

Labatt fans are invited to participate in the summer rewards program. Scan the “Labatt Summer Rewards” QR code on 24- and 30-packs of Labatt Blue Light to create an account and learn more.
The post Labatt Introduces Blue Light Raspberry Lemon appeared first on Beverage Dynamics.
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Author: Kyle Swartz