Kim Crawford Launches Lower-Cal Wine, Illuminate

Kim Crawford Winery this month will soft-launch its new lower-cal wine line, Kim Crawford Illuminate.

The brand debuts with a low-ABV, lower-calorie take on the company’s core Sauvignon Blanc and Rosé expressions.

Kim Crawford Illuminate reflects the brand’s signature crisp flavor, the company says, with an evolved label design to differentiate from the core varietals. Made from New Zealand grapes, these wines are lighter in style at 7% ABV, and 70 calories per glass. 

This is in line with recent consumer trends torwards lower-ABV, less-alcohol, better-for-you products.

Illuminate Sauvignon Blanc and Rosé will both make their way into select markets in very limited quantities fall 2020, and will become more widely available beginning March 2021.

The suggested retail price for both wines is $17.99 per 750-ml. bottle.The post Kim Crawford Launches Lower-Cal Wine, Illuminate first appeared on Beverage Dynamics.
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Author: Kyle Swartz

Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 5-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

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