Jameson ups music partnerships ahead of St Patrick’s

Irish whiskey Jameson has released a limited edition design in partnership with Anderson .Paak in the run-up to St Patrick’s Day.

Part of Jameson’s Triple Distilled Collection in celebration of St Patrick’s Day, the second instalment includes a limited edition bottle in partnership with multi-Grammy-winning Anderson .Paak.

The duo launched their partnership in July 2024.

The design includes elements such as his drumsticks and smile, as well as artwork influenced by his award-winning albums and his experiences in Ireland.

Anderson .Paak commented: “It was awesome to be involved in the design process, presenting different elements of my personal journey through the label artwork.

“It was an incredible experience to be able to immortalise this partnership with a limited-edition bottle. I am looking forward to creating more unforgettable moments with my collaboration with Jameson.”

Additionally, the bottle features an interactive connected label that enables consumers to step into the Distilled Sounds studio.

Jameson will host local competitions where participants can win items from the Triple Distilled Collection.

They can also sign up for the Jameson Distilled Sounds Hub, ensuring they will be the first to learn about the next Distilled Sounds launch.

Anderson .Paak returns in his role as the brand’s official ‘music distiller’ for the second year of Jameson Distilled Sounds, with a new cohort of artists to be revealed in summer 2025.

Lynda Cody, head of experiences, partnerships and advocacy for Jameson, commented: “Jameson’s ethos rests around bringing people together. The magic happens when worlds collide – when music, style, and whiskey all meet in a shared passion for their craft, echoing our global positioning that if people share the same spirit and values – smooth, welcoming and light-hearted – they Must Be A Jameson.

“This launch on St Patrick’s Day is the perfect way to celebrate the connections we make through the things we love.”

Jameson x Fender

In addition to the limited edition bottle, the collection features a bespoke Jameson x Fender guitar and amp, plus a five-piece apparel capsule designed by a leading streetwear brand, which will be revealed in the coming weeks.

The branded Fender Player II Telecaster electric guitar and Tone Master Princeton reverb amplifier is custom-designed in Jameson’s signature green and ‘J’ signifier.

Justin Norvell, EVP of product and manufacturing at Fender, said: “Jameson’s commitment to craft and community resonates with us. This guitar is more than an instrument—it’s a piece of art that brings people together, whether you’re on stage or just sharing a moment with friends.

“As Jameson Distilled Sound’s music partner, we are excited to see what this collaboration brings.”

The guitar set, retailing for £769 (US$978), and limited edition Jameson bottle at £27 (US$34), launched yesterday (4 March) and are now available on the brand’s website.

Last month, the Irish whiskey brand released a sweet chestnut cask-finished Jameson Triple Triple.

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Author: Miona Madsen