IWSR: Millennials Lead Non-Alcoholic Adult Beverage Sales, Account for 61% of NA Beer Drinkers

Millennials are driving the rise of non-alcoholic (NA) adult beverages in the U.S., data firm IWSR reported. The rate of legal drinking age (LDA) adults in the U.S. who reported consuming both full strength and NA drinks nearly doubled in the last year, from 7% in 2023 to 13% in 2024.
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