Happy hour cocktails remain the most effective way to attract early evening crowds and increase midweek revenue in warm-weather months.
As temperatures rise, guests are looking for light, fizzy drinks that feel indulgent but don’t weigh them down. Sweet, sugary cocktails and heavy pours have fallen out of favor. Today’s consumers crave refreshing, low-calorie, easy-to-drink vodka spritzers that are both flavorful and functional.