Grey Goose Launches Altius Vodka

The latest release from Grey Goose Vodka is Altius.

Drawing inspiration from the French Alps, this limited-edition bottling from the French brand is filtered at “sub-freezing temperatures,” the company says.

This expression was distilled from French winter wheat, and, for the first time, blended with spring water originating from peaks in the French Alps.

After being blended, Altius is filtered at a very low pressure of -24 degrees Celsius, the company says. The result is a palate of alpine minerality, green apple notes and an earthy undertone.

“As the quintessential French vodka, it was an obvious choice for us to draw inspiration for our next great innovation from one of the most admired earthly wonders in the country,” says master distiller François Thibault. “For Altius, we worked to develop a liquid with processes reminiscent of the rare phenomena that naturally occur at high-altitude temperatures in the Alps, to bottle the glacial smoothness that the mountains are admired for.”   

Launching initially in European, the new expression makes its debut in select U.S. cities in July. Altius rolls out exclusively at bars, nightclubs and restaurants in 700-ml. and 1.75-L bottles, with pricing at the discretion of the venue.

“We’re thrilled to officially introduce Grey Goose Altius,” says VP of global marketing Martin de Dreuille. “With consumers continuing to choose more premium drinks, we knew there was an opportunity to create a unique vodka that could deliver a new luxury experience inspired by the French Alps, from its bottle design to its liquid and its drink ritual. Whether toasting to personal milestones, professional victories or just the opportunity to get together with your friends, Grey Goose Altius is designed to bring celebratory occasions to a whole new level.”

This follows the recent release of Grey Goose Dirty Sue VAP.
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Author: Kyle Swartz