Great British Menu’s Oliver Peyton creates RTD range

Great British Menu judge Oliver Peyton has released his own line of ready-to-drink cocktails, called Unknown Pleasures.

Unknown Pleasures was the result of three years of sourcing, collaborations and experiments in creating pre-mixed cocktails. Peyton partnered with bartender Dre Masso to create the range.

The pre-mixed series comprises a Bloody Mary (7%ABV), Peach Iced Tea (8% ABV) and an Espresso Martini (7% ABV).

The canned cocktails are available to purchase in packs of six or 12, as individual flavours or mixed, and can also be purchased as an annual box subscription.

The Bloody Mary and Peach Iced Tea packs will retail for RRP £21 (US$27) per six-can pack, equal to £3.50 (US$4.50) per can. Meanwhile, the Espresso Martini six-can pack is priced at £23.40 (US$30), with each can costing £3.90 (US$5).

Peyton said: “The last three years have been an inspired journey of collaboration with the team, testing and testing again, perfecting taste and vision for a unique range of premium cocktails positioned as an affordable luxury.

“We are defined by what’s in our cans, by a taste immersion fuelling word of mouth, social sharing and brand identification. Our uniquely designed cans will deliver impact on supermarket shelves, in bars – big and mini – and chilling in fridges everywhere.”

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Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 5-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

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