Spirit of Gallo is expanding the reach of spicy tamarind-flavoured Tequila liqueur Gran Malo in the US.
Previously, Gran Malo’s US footprint was limited to Southern California, where it launched in 2024.
The brand is now available in Arizona, Colorado, Nevada, New Mexico, California and Texas, with more states to come.
Gran Malo was co-founded by Luisito Comunica – a Mexican content creator with more than 128 million followers across social media – in partnership with Casa Lumbre.
Britt West, chief commercial officer Spirit of Gallo, said: “At Spirit of Gallo, we are always looking for opportunities to disrupt categories and authentically connect with new consumers. Gran Malo is the perfect example of this.
“The power of Luisito Comunica, a globally recognised cultural figure, combined with a great-tasting liquid that stands out in the flavoured shot category, has allowed the brand to become one of Amazon’s top 10 sellers within all food and beverage in Mexico and we look forward to continuing that success in the US.”
The liqueur initially launched in Mexico in 2021. It is made with Tequila blanco, a blend of macerated Mexican chillis and natural tamarind flavour.
Bottled at 30% ABV, it’s recommended best served as a chilled shot. The brand claims it’s become popular for party occasions, especially the ‘precopeo’ (the pre-party). The bottle cap doubles as a shot glass, while its packaging was inspired by traditional papel picado, a Mexican decorative craft.
Gran Malo retails in the US for SRP US$19.99 per 750ml bottle.
Comunica added: “Whether you’re hanging with friends at home or the bar, Gran Malo is the ideal spicy tamarind flavoured chilled shot to make any precopeo a true celebration – with an added hint of mischief.
“In partnership with Spirit of Gallo and Casa Lumbre, I’m thrilled to see the increased popularity of Gran Malo first in Mexico, then across Latin America, and now more broadly in the US. Now is definitely the time to raise a shot of Gran Malo and say ‘salud’.”
Read Full Story at source (may require registration)
Author: Rupert Hohwieler
