Gordon Ramsay creates hard seltzers

Acclaimed chef Gordon Ramsay has swapped food for booze in his latest venture and will launch his own hard seltzer brand next year – Hell’s Seltzer.

Set to hit shelves in the US in early 2021, the Hell’s Seltzer range will comprise four flavours: Berry Inferno (peach, blueberry and raspberry); Knicker Twist (passionfruit, pineapple and orange); Mean Green (kiwi, lime, mint and pineapple); and That’s Forked (key lime, vanilla and graham flour).

The Hell’s Seltzer range was created in partnership with distribution platform Brew Pipeline and specialist beverage development and branding agency Global Brews of London.

Steve Kwapil, CEO and co-founder of Brew Pipeline, said: “Gordon’s team and Brew Pipeline put flavour first when developing Hell’s Seltzer. That’s always been Gordon’s goal and we think he nailed it.”

Each 350ml can has an ABV of 5.5%. The Hell’s Seltzer range will be available in packs of 12, featuring three cans of each flavour, priced at an RRP of US$15.99-US$17.99.

Earlier this month, Loch Lomond Group joined the fast-growing hard seltzer category with the launch of Forrit.

Hard seltzers are predicted to gain more shelf space in the US over the next year, according to a survey of independent retailers.

East London Liquor CompanyJose Cuervo and Smirnoff have all recently launched their own versions of hard seltzers, a category that is forecast to be worth US$14.5 billion by 2027.

Read Full Story at source (may require registration)

Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 5-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

All author posts