Charter Brands has partnered with distributor Sprit & Co to launch Tequila brand El Tequileño in Denmark.
The launch in Denmark is part of the Paradise Spirits-owned brand’s growing global market presence.
Spearheaded by El Tequileño’s export partner, Charter Brands, the Tequila has expanded to multiple markets outside of the US in the last 12 months, including Georgia, China, Hong Kong, Singapore, France, Cyprus and South Korea.
In the Danish market, Sprit & Co will strengthen the brand’s presence in premium venues and specialist retail stores.
Sinéad Van Zijl, business development manager at Charter Brands, commented: “We are thrilled to be placing El Tequileño with Sprit & Co in Denmark. With their dedication to premium, authentic, and sustainable spirits, Sprit & Co is the perfect partner to showcase the legacy of El Tequileño.
“As one of Mexico’s most iconic Tequila brands, every bottle tells a story of craftsmanship and heritage.
“Together, we are excited to take El Tequileño to new heights in the Danish market and create unforgettable tequila experiences with the unique flavours of El Tequileño.”
Sprit & Co is described as a dynamic importer and distributor, which specialises in premium spirits and brands that ‘stand out for their quality, heritage, and innovation’.
Jesper Erik Skov, brand manager at Sprit & Co, said: “Sprit & Co is thrilled to announce its partnership with El Tequileño, one of Mexico’s most celebrated Tequila brands on the Danish market.
“Known for its rich heritage, exceptional craftsmanship, and dedication to quality, El Tequileño is a strong addition to Sprit & Co’s roster. We’re incredibly proud to partner with El Tequileño.”
At The Spirits Business Awards 2024, El Tequileño took home the Tequila Brand of the Year prize.
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Author: Miona Madsen
