E&A Scheer expands rum origin portfolio

Amsterdam-based rum specialist and bulk supplier E&A Scheer has added three new origins to its extensive portfolio.

As an independent company, E&A Scheer has the freedom to source fine rums from around the world.

The company’s current inventory consists of millions of litres of high-strength rum sourced from 40 different origins and distilleries across the Caribbean, Americas, EU, Asia, and Africa. Each drop is carefully monitored and stored at a state-of-the-art warehouse in the heart of Amsterdam.

The latest additions from Ghana, Liberia, and Tahiti represent a variety of pot and column still, fresh and molasses-based, unaged and aged rums.

The company’s portfolio represents the complete spectrum of styles, flavours, and tastes — all available in bulk as well as in individual casks. This provides E&A Scheer with a unique ability to create bespoke blends for brands in the drinking, confectionery, flavour, and fragrance sectors.

Niels Benschop, chief commercial officer of E&A Scheer, explained: “One of the trends we see in the rum category is that consumers are looking for more exotic and new rum origins and stories.

“Rum blending is the art of creating tangible liquids that match with authentic stories. The more blending components we have in stock, the more blends we can build.”

E&A Scheer remains at the forefront of the industry, constantly monitoring and introducing innovative new rums from countries such as Guyana, as well as more unusual regions like Vietnam.

Benschop added: “We are delighted to extend our portfolio with these incredibly interesting and extremely rare rums. They provide us with even more possibilities to create unique blends that meet the specific requirements of our customers and enable them to keep up with industry trends.”

In addition to more traditional rums, the company also offers Batavia Arrack, pot-distilled Indonesian rum produced on the island of Java, and Brazilian sugar cane spirit cachaça.

In January this year, E&A Scheer was acquired by global investment firm Platinum Equity for an undisclosed sum.

Earlier this year, Lauren Eads explored the possibility that independent bottlers could transform rum in the way that they have whisky.

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Author: Miona Madsen