Diageo creates alcohol-free Gordon’s

Johnnie Walker owner Diageo has launched an alcohol-free variant of Gordon’s gin made using the same botanicals as its core London Dry expression.

Available to purchase now, Gordon’s 0.0% is said to offer a “bold, juniper-led character” that provides an alternative for those not drinking alcohol.

Anita Robinson, marketing director Diageo GB, said: “Our expert innovation team at Gordon’s has combined years of expertise and historic gin distilling knowledge to create a credible alcohol-free experience.

“Gordon’s 0.0% is created by distilling the same botanicals used in Gordon’s London Dry Gin. These botanicals are individually immersed in water, heated and then distilled before being expertly blended together to capture the essence of Gordon’s in a delicious alcohol-free alternative.

“This special distillation process is a closely guarded secret, known only to a handful of people and we are incredibly proud to be bringing gin drinkers that juniper-led taste they’re expecting from Gordon’s when they choose not to drink alcohol.”

The zero-ABV expression is available to order from Amazon and in store in Tesco supermarkets. The alcohol-free bottling will be available in further retailers from 3 January, priced at £14 (US$19) per 700ml bottle.

Gordon’s 0.0% is 24 calories per 50ml and is suggested served over ice, topped with tonic water and garnished with a wedge of lime.

Read Full Story at source (may require registration)

Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 5-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

All author posts