Despite Cold Case Challenges, Carbonated Cold Brew Brand Sofee Targets Growth

Though the pandemic has created a tricky retail environment for early-stage beverage brands, with fewer grab-and-go cold case purchases and less consumer trial for innovative products, carbonated cold brew coffee brand Sofee is seeking to remain nimble by rolling out new ecommerce and marketing efforts.
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Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 5-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

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