Innovative Irish brand Neit Whiskey has made its US debut with strategic appointments and new product launches.
Known for its category-challenging, time-honoured craftsmanship and innovative approach, Neit Whiskey has entered the US market after its European success. The move marks a significant milestone in the brand’s global extension plans.
Neit Whiskey is strategically entering the US market to capitalise on the growing interest in premium imported spirits, including Irish whiskey. As part of the launch, the company has appointed industry veteran Samuel Halpern as its US country manager and partner. Halpern brings a wealth of experience to the brand from his previous roles at Moët Hennessy, Southern Glazer’s, and Blue Run. His appointment highlights Neit Whiskey’s commitment to establishing a strong presence in a market that holds substantial potential for Irish whiskeys.
“We are incredibly excited to bring Neit Whiskey to the US,” says Halpern. “The US is the biggest market for Irish whiskey, full of opportunities for growth, and we believe our products will resonate with American consumers who are looking for premium, distinctive spirits. With our unique offerings, Neit is poised to make a lasting impression in the American whiskey scene.”
Neit has also partnered with Park Street, a well-known spirits importer recognised for assisting international brands in establishing a presence in the US. The collaboration is essential for distributing Neit’s premium products to bars, restaurants, and liquor stores nationwide, ensuring they attract the interest of industry professionals and discerning consumers alike.
With the two new appointments, Neit is well positioned to capture the imagination of American whiskey lovers, as Halpern explains: “The US is not only the largest market for Irish whiskey but also the most dynamic. We are excited to share our story, craft, and products with American consumers, and we look forward to being a part of this vibrant whiskey community.”
A taste of things to come
Neit is a brand on a mission, respectfully challenging Irish whiskey traditions by offering familiar and distinct spirits. Each product honours Irish whiskey heritage while incorporating modern elements. Neit reflects a passion for the craft, a desire to push boundaries, and respect for past distillers, resulting in whiskeys honouring tradition while redefining it.
As part of its US launch, Neit Whiskey is unveiling a range of products designed to captivate both newcomers and enthusiasts. Among the highlights is a limited edition single cask that showcases the brand’s dedication to quality and craftsmanship.
The brand has also revealed two new expressions: a non-age statement Toffee Dream blend, and a 12-year-old single grain whiskey, Mellow Spice, finished in Moscatel casks. These expressions reflect Neit’s dedication to quality and determination to offer a distinctive, premium product range that stands out in the competitive whiskey landscape.
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Author: Miona Madsen
