Cocktail Trends: 2023 Recap and 2024 Forecast for Consumers

The cocktail scene is constantly evolving, with each year bringing new flavors, techniques, and styles to the forefront. For connoisseurs and casual drinkers alike, understanding these trends is key to enjoying the best of what mixology has to offer. This article recaps the top cocktail trends of 2023 and forecasts what consumers can expect in 2024, with a special focus on how these trends integrate with premium spirits like Felene Vodka.

2023: A Year of Creative Mixology

1. Botanical Infusions

2023 saw a surge in popularity for cocktails featuring botanical infusions. Ingredients like lavender, rosemary, and basil added a fresh, garden-like quality to drinks, often paired with spirits that highlight their natural flavors, such as the clean, crisp profile of Felene Vodka.

A botanical infusion in the context of distilled spirits refers to the process of infusing the spirit with natural flavors from plants, herbs, flowers, fruits, and spices. This is typically done to enhance the flavor profile of the spirit and is used in a variety of distilled beverages, including vodka, gin, and liqueurs.

Here’s a more detailed look at the process:

1. Selection of Botanicals: The first step involves selecting the botanicals that will be infused into the spirit. These can include a wide range of ingredients, such as juniper berries, coriander, citrus peels, cinnamon, rose petals, lavender, or even more exotic herbs and spices. The choice of botanicals depends on the desired flavor profile.
2. Infusion Process: The selected botanicals are introduced to the distilled spirit. There are several methods of infusion:
   • Maceration: The botanicals are soaked directly in the spirit for a period, allowing the flavors and oils to leach out into the liquid.
   • Percolation: Like coffee, the spirit is passed through a container holding the botanicals.
   • Vapor Infusion: The botanicals are placed in a basket within the still; as the spirit vapors rise during distillation, they pass through the botanicals, capturing their essence.
3. Resting Period: After infusion, the spirit is allowed to rest or age. This helps the flavors meld and develop, resulting in a more harmonious and rounded taste.
4. Filtration and Bottling: Finally, the spirit is filtered to remove any solid particles from the botanicals and then bottled.

Botanical infusions are especially popular in gin production, where the botanicals are essential to the spirit’s character. However, this technique is increasingly used in vodka and other spirits to create unique, flavor-rich products. For example, a vodka might be infused with lemon and thyme for a fresh, citrusy profile, appealing to consumers looking for something beyond traditional, unflavored spirits.

In summary, botanical infusions are a way to enhance and diversify the flavor profile of distilled spirits, offering consumers a wide range of unique and complex tastes.

2. Low-ABV Cocktails

Aligned with the health and wellness trend, low-alcohol cocktails gained traction. Bartenders crafted drinks that were flavorful yet light on alcohol, allowing consumers to enjoy more without overindulging.

3. Retro Revivals

Retro revival cocktail trends refer to the resurgence of classic cocktails from past eras, particularly those popular in the mid-20th century. These drinks are being rediscovered and embraced both for their nostalgic appeal and for the timeless quality of their flavors and compositions. Bartenders and mixologists often add modern twists to these classics, experimenting with new ingredients or techniques while maintaining the essence of the original recipes. Here are five notable examples of retro revival cocktails:

1. Old Fashioned: Originating in the early 19th century, the Old Fashioned has made a strong comeback. It’s a simple yet elegant drink that typically combines whiskey, sugar, bitters, and a twist of citrus rind. Modern variations might include using different types of bitters or infusing the sugar with unique flavors.
2. Negroni: The Negroni, with its distinctively bold and bitter flavor, has regained popularity. This Italian cocktail traditionally consists of gin, Campari, and sweet vermouth. Contemporary versions sometimes play with the ratios or substitute different types of amaro or vermouth to create new flavor profiles.
3. Martini: A quintessential cocktail, the Martini has maintained a steady presence in the cocktail scene but has seen renewed interest in its classic form. Originally made with gin and vermouth and garnished with an olive or a lemon twist, today’s Martinis might feature new gin varieties, different types of vermouth, or unique garnishes like pickled onions or artisanal olives.
4. Manhattan: The Manhattan remains a favorite for its sophisticated blend of whiskey, sweet vermouth, and bitters. While traditionally made with rye whiskey, modern variations include using bourbon or experimenting with different brands and ages of whiskey, as well as playing with the vermouth and bitters components.
5. Sidecar: This classic cocktail, which combines cognac, orange liqueur, and lemon juice, has seen a resurgence in popularity. Modern interpretations might include using high-end cognacs, adding a splash of other citrus juices for complexity, or experimenting with the sugar rim for added texture and flavor.

These retro revival cocktails represent a bridge between the rich history of mixology and contemporary tastes, showcasing the enduring appeal of well-crafted, balanced drinks. They also offer a canvas for modern bartenders to express creativity while respecting the traditional roots of these beloved classics.

4. Sustainable Practices

Sustainability in cocktail creation became a focus, with bars using locally sourced ingredients and reducing waste by finding innovative uses for leftovers, aligning with the eco-friendly ethos of brands like Felene Vodka.

2024: Looking Ahead to Cocktail Trends

1. Global Flavor Fusions

In 2024, expect to see a rise in globally-inspired cocktail trends. Ingredients from around the world, like Japanese yuzu, Brazilian cachaça, or Middle Eastern spices, will be blended into creative concoctions. This trend offers an opportunity for distilleries to showcase their versatility in globally influenced recipes.

A global flavor infused cocktail is one that incorporates ingredients or inspirations from various parts of the world, creating a unique and diverse taste experience. Here’s an example of such a cocktail, which I’ll call the “Global Fusion Mule”:

Global Fusion Mule

Ingredients:

• 2 oz Felene Vodka (or another premium vodka)
• 1/2 oz Freshly Squeezed Lime Juice
• 1/2 oz Yuzu Juice (a nod to East Asian flavors)
• 1/4 oz Ginger Syrup (for a spicy kick)
• 3-4 oz Chilled Hibiscus Tea (a floral touch from North Africa)
• Sparkling Water (to top up)
• A dash of Cardamom Bitters (Middle Eastern influence)
• Ice
• Garnish: Slice of Lime and a Sprig of Fresh Mint

Instructions:

1. Prepare Hibiscus Tea: Brew the hibiscus tea and allow it to chill in the refrigerator. Hibiscus gives a tart, cranberry-like flavor and a vibrant red color.
2. Mix the Base: In a shaker, combine Felene Vodka, freshly squeezed lime juice, yuzu juice, and ginger syrup. Shake well.
3. Add Ice: Fill a copper mug or a highball glass with ice.
4. Combine: Strain the mixture from the shaker over the ice in the glass.
5. Top with Hibiscus Tea: Pour the chilled hibiscus tea over the mixture.
6. Add Sparkling Water: Top up with a splash of sparkling water for some fizz.
7. Garnish: Add a dash of cardamom bitters for an aromatic depth. Garnish with a slice of lime and a sprig of fresh mint.
8. Serve: Stir gently before serving to combine the flavors.

This “Global Fusion Mule” is a perfect example of how global flavors can be seamlessly integrated into a cocktail. The yuzu brings a unique citrusy aroma, the hibiscus adds a tart and floral note, and the cardamom bitters introduce a warm, spicy undertone. Combined with the clean taste of a premium vodka like Felene, this cocktail offers a delightful journey through global flavors.

2. DIY Cocktail Kits

Similar to pre-prepared gourmet meals like Hello Fresh, DIY cocktail kits provide inspiration and a head-start on cocktail preparation. With the continued interest in home bartending, DIY cocktail kits are set to become more popular. These kits, will provide consumers with everything they need to craft bar-quality cocktails at home, complete with step-by-step instructions and pre-measured ingredients.

These kits are designed for both cocktail enthusiasts and novices, providing a convenient and enjoyable way to explore mixology and cocktail trends. Here’s an example of a DIY cocktail kit that could be offered, which I’ll call the “Citrus Breeze Vodka Kit”:

“Citrus Breeze Vodka Kit”

Kit Contents:

1. Premium Vodka: A 750ml bottle of Felene Vodka, known for its smooth and clean flavor, perfect as a base for cocktails.
2. Citrus Mix: Small bottles of freshly squeezed lemon and lime juice, crucial for the citrusy profile of the cocktail.
3. Simple Syrup: A small bottle of simple syrup to add sweetness to the cocktail.
4. Orange Liqueur: A miniature bottle of high-quality orange liqueur for depth and additional citrus notes.
5. Bitters: A small dropper bottle of aromatic bitters, adding complexity to the cocktail.
6. Club Soda: A can or bottle of club soda for adding a fizzy lift to the drink.
7. Garnish Pack: A selection of garnishes such as lemon and lime wheels, and a sprig of mint or basil.
8. Recipe Card: Detailed instructions on how to mix the Citrus Breeze cocktail, including the proportions and tips for garnishing.
9. Bar Tools (optional): For a more deluxe kit, include a cocktail shaker, a jigger for measuring, and a bar spoon.
10. Branded Glassware (optional): A high-quality glass, such as a Collins or highball glass, branded with the Felene Vodka logo for an authentic cocktail experience.

3. Health-Conscious Ingredients

The cocktail industry has seen a significant shift towards healthier options, reflecting the broader trend of health-consciousness in food and beverage choices. Here are five examples of healthier cocktail trends:

1. Low-ABV Cocktails (Low Alcohol by Volume): These cocktails are made with less alcohol or lower-proof spirits, reducing overall alcohol consumption. Examples include spritzers, shandies, and cocktails made with aperitifs. They offer the enjoyment of a mixed drink without the higher alcohol content, making them a healthier choice for social occasions.
2. Non-Alcoholic or “Mocktails”: The rise of mocktails caters to those who want to enjoy the social aspect of drinking without any alcohol. Using ingredients like seedlip (a non-alcoholic spirit), herbal infusions, fresh juices, and tonic waters, mocktails can be as complex and flavorful as their alcoholic counterparts.
3. Natural Sweeteners: Replacing processed sugars with natural sweeteners is a health-conscious trend in cocktails. Ingredients include honey, agave nectar, or maple syrup are used as alternatives to simple syrup or processed sugar. These natural sweeteners often add a unique flavor profile while being a healthier option.
4. Fresh and Organic Ingredients: Using fresh, organic fruits, vegetables, and herbs in cocktails is becoming more popular. These ingredients not only provide better flavors but also eliminate the consumption of pesticides and chemicals often found in non-organic produce. Organic fruits and vegetable-based cocktails are a great way to enjoy a healthier drink.
5. Functional Ingredients and Superfoods: Incorporating functional ingredients like kombucha, matcha, turmeric, and ginger into cocktails is on the rise. These ingredients are known for their health benefits, including anti-inflammatory properties and antioxidants. Cocktails with these components offer more than just flavor; they provide a health boost as well.

These healthier trends in cocktails reflect a growing desire among consumers to enjoy their beverages in a more health-conscious manner, aligning with overall lifestyle choices that prioritize well-being.

The focus on health will extend into 2024, with cocktails featuring ingredients like kombucha, matcha, and turmeric. These ingredients not only add unique flavors but also cater to health-conscious consumers looking for drinks with added benefits.

4. Interactive Cocktail Trend Experiences

Interactive cocktail experiences are a growing trend in the hospitality industry, designed to engage guests more deeply in the process of cocktail creation and enjoyment. These experiences go beyond the traditional bar or restaurant setting, offering a more hands-on and immersive approach to mixology. Here are some examples:

1. Mixology Workshops: These are educational sessions where participants learn how to mix their own cocktails under the guidance of a professional mixologist. Workshops might focus on classic cocktails, the use of specific spirits like Felene Vodka, or on creating new, innovative drinks. Participants learn about balancing flavors, using different ingredients, and presentation techniques.
2. Cocktail Tasting Events: Similar to wine tastings, these events involve sampling a variety of cocktails, often with a specific theme or focus. For example, a tasting event might explore different ways to use a single spirit, like vodka, in a variety of cocktail styles. Guests learn about the nuances of each cocktail, including the history and inspiration behind them.
3. Virtual Cocktail Classes: With the rise of digital platforms, virtual cocktail classes have become popular. These classes allow participants to learn mixology from the comfort of their own home. Kits with ingredients and recipes are sent in advance, and a mixologist leads the class through a video call, teaching them how to make each drink.
4. Build-Your-Own-Cocktail Bars: Some bars and events offer a ‘build-your-own’ cocktail station, where guests can choose from a variety of ingredients to create their own custom drinks. This can include a selection of spirits, mixers, garnishes, and even exotic ingredients for more adventurous creations.
5. Interactive Cocktail Menus: Some establishments use technology to enhance the cocktail experience. This could include augmented reality menus where guests can see a digital representation of their drink and its ingredients before ordering, or apps that allow them to customize their cocktail and send their creation directly to the bartender.
6. Cocktail Pairing Dinners: Much like wine pairings, these dinners feature a series of courses, each accompanied by a cocktail specifically designed to complement the food. These events are often collaborative efforts between chefs and mixologists to create a harmonious dining experience.
7. Bar Crawls with a Twist: Organized events where participants visit several bars in one night, with each location offering a unique cocktail experience. This could range from signature drinks at each bar to learning about the history of a specific cocktail or spirit.

These interactive cocktail experiences offer a more engaging and educational way for consumers to enjoy cocktails, often leading to a deeper appreciation for the art of mixology

5. Eco-Friendly Packaging for Premixed Cocktails

Sustainability will also influence the packaging of premixed cocktails. Expect to see more eco-friendly options, like biodegradable containers or reusable bottles, aligning with the environmental values of consumers and brands alike.

The cocktail industry in 2024 will be a blend of global influences, innovative flavors, and a continued commitment to sustainability and health. For consumers, this means more opportunities to explore diverse and exciting new drinks, especially when crafted with premium spirits like Felene Vodka. Whether enjoying a cocktail at a bar or mixing one at home, the future of mixology looks bright and flavorful.