CHERRiSH Expands Beyond Athletes with Focus on Wellness

While many health brands focus on building a loyal consumer base before being adopted by professional sports teams, tart cherry juice maker CHERRiSH laid its foundation in the athletic channel. But after a year of disruption in the sports world, the Washington-based company is now making a broader pitch to the everyday consumer, repositioning its products as overall wellness drinks for all ages.
Read Full Story at source (may require registration)
Author:

Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 5-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

All author posts
RELATED
October 8, 2024|BY Spirits EditorBetting On Breast Milk: Is Lactoferrin CPG’s Newest Functional Ingredient Obsession?

Bioactive protein lactoferrin used in supplements

October 8, 2024|BY Spirits EditorLiquid Death: New CRO Michael Fine To Lead Retail Expansion, Marisa Bertha Promoted

As its distributor stakeholders take a greater sha

October 8, 2024|BY Spirits EditorHow Illicit Elixirs’ Approached Prime Day Promos

With the rise of online shopping, and omnipresence