CHERRiSH Expands Beyond Athletes with Focus on Wellness

While many health brands focus on building a loyal consumer base before being adopted by professional sports teams, tart cherry juice maker CHERRiSH laid its foundation in the athletic channel. But after a year of disruption in the sports world, the Washington-based company is now making a broader pitch to the everyday consumer, repositioning its products as overall wellness drinks for all ages.
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Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 5-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

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