Pour Decisions

Your Source for Expert Advice and Emerging Trends in the Spirits Industry
Top 10 selling bourbons in the U.S.
The Top 10 Best-Selling Bourbons in the U.S. and the Rise and Fall of the Bourbon Boom
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The Top 10 Best-Selling Bourbons in the U.S. And a Few Other Observations The Top 10 Best-Selling Bourbons in the U.S. are not a rating...
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Social Media Collaboration
Social Media Collaboration in the Liquor Industry
Social media collaboration in the liquor industry has become an essential strategy for spirits producers, bars, restaurants, and liquor stores. These partnerships enhance brand visibility,...
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Spring Spirits trends
Spring 2025 Spirits Trends: What’s Next for Vodka, Gin, Tequila, Bourbon, and Ready-to-Drink Cocktails?
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Forecasting the Spring 2025 spirits trends is a bit of serendipity. As the Felene team traverses America all-year long, we do find some identifiable trends....
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US-Canada trade war
Effects of Tariffs on the Liquor Industry
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The U.S. liquor industry is facing major disruptions as a result of President Trump’s newly imposed tariffs. The 25% tariff on imports from Mexico and...
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Low ABV cocktails
Low ABV and Functional Cocktails: The Future of Bar Menus
The demand for low-alcohol by volume (ABV) and functional cocktails has seen tremendous growth, particularly among health-conscious consumers. These beverages provide an elevated drinking experience...
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Wine Enthusiast Best Buy
Wine Enthusiast Best Vodkas: Felene Earns a 92 Rating and Best Buy Recommendation
Now among America's best vodkas, Felene Vodka has solidified its position as a premium choice for vodka enthusiasts and spirits professionals. Recently, Wine Enthusiast awarded...
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the bourbon boom illusion
The Bourbon Boom: An Illusion or Market on the Brink of Correction?
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The current bourbon boom seems to be reaching a plateau and losing momentum. In recent years, bourbon has enjoyed a meteoric rise in popularity. Speculators...
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boosting bar revenue with kareoke night
Boosting Bar Revenue: Leveraging Theme Nights
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Boosting Bar Revenue: Unique Experiences to Drive Customer Loyalty In this ArticleBoosting Bar Revenue: Unique Experiences to Drive Customer LoyaltyThe Impact of Theme Nights on...
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Liquor industry layoffs
Liquor Industry Layoffs: Implications for On- and Off-Premise Businesses
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The Trickle-Down Effect of Major Liquor Industry Layoffs Liquor industry layoffs are nothing new. In fact the ebb and flow of the liquor industry economic...
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online liquor sales
The Growth of Online Alcohol Sales: What Liquor Stores Need to Know to Compete
The online alcohol sales market has grown significantly in recent years, revolutionizing how consumers purchase wine, beer, and spirits. Once considered a niche segment, online...
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