Liquor Store News

Taste Radio: Why Sweetgreen Wants Your Brand In Its Stores
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Sweetgreen co-founder Nicolas Jammet spoke about how the mission-driven restaurant chain curates its offerings and designs new meals, how he evaluates CPG brands before adding...
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Spirits Marketing: Cointreau Taps Aubrey Plaza; Smirnoff Champions Inclusivity
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Orange liqueur Cointreau teamed up with Aubrey Plaza to launch a new creative campaign where the actor insists that the only way to enjoy a...
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Wildwonder Launches New Flavor Amid Rapid Distro Gains
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After two years of working to expand distribution beyond its home market in San Francisco, functional beverage brand Wildwonder may have begun to hit its...
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Brown-Forman Sells Finlandia
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The Jack Daniel’s parent company is getting out of the vodka category. Brown-Forman Corp. announced on June 19 that it has agreed to sell its Finlandia vodka...
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The Party Source, New Riff Founder Ken Lewis to Retire
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Ken Lewis, whose influential 50-year career in the beverage alcohol industry includes founding leading Kentucky retailer The Party Source and New Riff Distilling, has announced...
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Four Roses Unveils Global Brand Refresh
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Four Roses Distillery has announced a global brand refresh, the first update for the brand since 2006. The new visual identity comes as Four Roses,...
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Frapin creates 30YO vintage Cognac
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Cognac brand Frapin has released its latest bottling in the UK: the 30-year-old Millésime 1990. Only 3,000 bottles of Frapin Millésime 1990 have been produced....
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Benriach debuts 40YO whiskies
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Brown-Forman-owned Speyside distillery Benriach has released two 40-year-old single malts, including one exclusive to global travel retail. The new Benriach whiskies are The Forty and...
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Alcohol sector to hit $2tn by 2031
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The global alcohol category was valued at US$1.6 trillion in 2022 and is set to increase by a compound annual growth rate (CAGR) of 2.5%...
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Mezcal must challenge ‘irresponsible’ agave farming
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The mezcal industry must avoid 'irresponsible' agave farming and wild harvesting to preserve the category’s future, a distiller has warned. Juan José Méndez-León is a...
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