Bar and Restaurant Insights

A great variety of alcoholic cocktails in different glasses on a wooden surface
How to Host a Flavored Vodka Tasting Event: Summer 2025 Guide
Flavored vodka is making a big comeback for Summer 2025. This resurgence has been driven by two powerful trends: guest demand for fresh, seasonal flavors...
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Felene Pear Vodka
Top 10 Pear Vodka Cocktails for Summer
The Bartlett Pear: A Refreshingly Sophisticated Flavor - Exploring the Perfect Pear Vodka Cocktails Pear vodka cocktails capture the refreshing sweetness of summer with crisp,...
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The Liquor Premiumization Myth
The Liquor Premiumization Myth: Why Value Spirits and RTDs Are Winning
The Liquor Premiumization Myth has dominated headlines in 2025. However, what many spirits buyers are seeing at the shelf tells a different story. While some...
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Cocktail search trend
Top 20 Cocktail Search Trends in 2025 Based on Google Search Data
What Google Search Tells Us About Cocktail Search Trends At Felene, we believe understanding consumer intent is critical to growth. As we expand nationwide, we’ve...
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Top trending liquors summer 2025
Summer 2025 Liquor Trends: What’s Hot and What to Pour
As the warm season approaches, drink menus and shelf placements are getting a refresh. Consumers across the U.S. are seeking exciting flavors, premium experiences, and...
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June 2025 Drinks Trend Report
June 2025 Drinks Trend Report
As the heat of summer rolls in, cocktail bars nationwide are preparing for a spirited, ingredient-driven season. The June 2025 Drinks Trend Report reveals a...
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Best Zero Sugar Vodka
Best Zero Sugar Vodka: Why Transparency and Quality Matter
Consumers today are more informed than ever before. They demand cleaner labels and scrutinize every detail of what they consume. Among these preferences, the search...
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simple cocktails
Minimalist Cocktails: How Simplicity is Transforming the Bar Experience
Minimalist cocktails are reshaping modern bar culture. Simplicity, elegance, and quality have become the hallmarks of great cocktails. Today’s consumers, increasingly discerning and health-conscious, prefer...
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vodka base ingredients
Vodka Base Ingredients Compared: Sugarcane Juice vs. Potato, Wheat, and Molasses
When it comes to vodka, what lies beneath the surface truly matters. The choice of vodka base ingredients—whether sugarcane juice, potato, wheat, or molasses—has a...
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Trending cocktail flavors
Trending Cocktail Flavors for Summer 2025
Bar managers and hospitality professionals should prepare for a dynamic shift in drink menus. The summer 2025 season brings vibrant and refreshing trends. These flavor...
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