Canopy Growth, a Canaidan cannabis producer with investment from Constellation Brands, has announced the U.S. launch of Quatreau.
Quatreau is CBD-infused sparkling water.
This stateside news follows the 2020 rollout of Canopy Growth’s CBD-infused beverages in Canada.
Quatreau sparkling water contains 20 mg of U.S.-grown, hemp-based CBD. Tapping into current cannabis beverage trends, Quatreau is meant as a functional, low-calorie, zero-sugar drink.
The brand comes in four initial flavors:
Quatreau CBD-infused Sparkling Water in Cucumber + Mint Quatreau CBD-infused Sparkling Water in Passionfruit + Guava Quatreau CBD-infused Sparkling Water in Ginger + Lime Quatreau CBD-infused Sparkling Water in Blueberry + Acai The suggested retail price is $3.99 per 12-oz. can.
“We have proven our beverage strategy in Canada, where we are currently the market share leader in CBD-infused ready-to-drink beverages,” says Canopy Growth President and Chief Product Officer Rade Kovacevic. “Beverages are fueling growth in the CBD category and we believe this product will resonate with U.S. consumers looking for a naturally flavored, zero sugar option.”
The launch of Quatreau in America coincides with an astrological event known as the Age of Aquarius — the zodiac’s water bearer. To celebrate this event, Quatreau has partnered with celebrity astrologist Susan Miller of Astrology Zone on a digital and social campaign.
“Astrology has made a major pop culture comeback as people turn to the stars for guidance during what has been an unsettling, uncertain, and stressful time for many,” says Canopy Growth Vice President of Beverages Tara Rozalowsky. “With this campaign, we’re highlighting the role functional ingredients like CBD can play in helping people manage their stress, find moments of calm and prioritize wellness during this once-in-a-lifetime transitional period.”The post Canopy Growth Launches CBD Beverage Quatreau in the U.S. first appeared on Beverage Dynamics.
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Author: Kyle Swartz
