Brown-Forman to end Mangrove UK distribution deal

The UK distribution of Brown-Forman’s entire portfolio will be brought in-house, marking the end of the company’s agreement with Mangrove UK.

Mangrove currently distributes Brown-Forman brands including the BenRiach, GlenDronach and Glenglassaugh Scotch whiskies, the El Jimador and Herradura Tequila brands and Old Forester Bourbon.

The distribution agreement will end on 1 May 2021.

Jeremy Shepherd, Brown-Forman vice president, general manager, UK, said: “We would like to thank Mangrove UK for their work and valued contribution to helping build our premium Scotch whisky, Tequila and Old Forester brands in the UK.

“We are pleased with the growth these brands have achieved and the foundation Mangrove UK has helped build with consumers and customers.”

Brown-Forman set up its own distribution firm in the UK in May last year, Brown-Forman UK, which started distributing brands such as Jack Daniel’s, Woodford Reserve and Chambord.

Nick Gillett, managing director of Mangrove UK, said: “The growth in volume, reputation and customer awareness that we have been able to achieve will provide a very solid platform as the brands return to the wider Brown-Forman portfolio.”

Read Full Story at source (may require registration)
Author: Melita Kiely

Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 10-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

All author posts